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Collecting Email Addresses & Sending Newsletters
Collecting email addresses from your clients is an important marketing tool. Now is the time to develop a plan to be more organized!
Are you forgetting to ask for email addresses from new and current families? Buy a neon colored notepad (so people in the arrangement rooms will be sure to see it) and place it on the desk/table and also by the guestbook at the time of viewing. Remind staff that when they talk to families and visitors to ask them for their email address by signing the colorful book.
Another sure way to collect email addresses is to include a place for each families email address on all your forms. These addresses are valuable tools to help promote your services. You can use these email addresses to send “postage-free” invitations to seminars or special events. Having a booth at a county fair or a chamber event? Offer a door prize — then on the entry forms include a place for people to put their email addresses. Send families, event participants, and enquirers an email “thank you” with a link to your website to add to their “favorites” page.
Have you added up how much money you spend on paper mailings? The price of stamps continues to rise. Now is the time to think about switching to digital newsletters and reminders. Going digital actually gives you more information then using a paper format. With paper you send out your mailing and see how many people respond. With a digital newsletter you can see which email address opens the newsletter, how many times, and which links they clicked on inside the newsletter. In addition, if a response is required, many people with point and click and give you an easy and instant response via email. This data can give you valuable information to hone the products and services you are offering to your families. The newsletters can be customized to match your website and logo.