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Marketing via Email
The Importance Of Collecting Email Addresses
Emailing clients helps you foster meaningful relationships with them, so it’s vital to capture their email addresses whenever possible. Make room for email addresses in office notebooks, forms, and special event sign-up sheets. Then use these addresses to send "postage-free" digital newsletters and other information. Digital newsletters save money on paper mailings and let you gather valuable client data that can help you hone your products and services.