Learn About Websites
Understanding Website Templates
People often ask us about the difference between template and custom—designed websites. Templates are pre—created ("cookie cutter") websites that quickly allow businesses to create simple online presences, but they tend to focus more on a business instead of its clients. Instead of engaging visitors with timely and useful tools and information, they serve as static online brochures. They’re better than not having a site at all, but leave a lot to be desired.
Benefits
- Better than no site at all
- Low cost
- Quick
Challenges
- Minimal differentiation
- Limited design options
- Low interactivity
- Stagnant information
- Few repeat visits