- Decide to start
For your social media efforts to have a real impact on your business, you need to be committed to them. Simply setting up a Facebook page and then forgetting about it will not help you to develop a better relationship with your clients. You need to commit to being present and engaging with your followers. This is what will keep them coming back, and telling their friends.
- Build your network with people you already know first
It can be daunting to think about how to gain new “likes” on a page that currently doesn’t have any. The best way to start is by reaching out to people you already know. If you have past clients or colleagues who you know are on Facebook, send them an invitation to like your page.If you can’t find anyone online, ask them in person. Marketing your Facebook page outside of Facebook is a great way to get people interested. It’s okay to promote yourself!
- Be real
Don’t be afraid to let your Facebook page have a personality. Talk to your followers the way you would talk to your friends (while still keeping it professional, obviously). People follow brands on Facebook because they want to interact with the people behind the brand. They want to make a connection with you. If you make your page too sterile, they’ll stop coming back. Answer client questions, share pictures and videos, give advice, inform clients of local events. But most important, don’t be afraid to be yourself!
- Recognize and reward
People love recognition. When your followers start participating on your wall, be sure to reward them for their activity. It can be as simple as replying to a post, or you can take it as far as offering them a gift certificate to a local business to thank them for their activity, depending on the level of participation involved.
Facebook offers “Insights” to help you keep an eye on how your page is growing. You should be monitoring this once a week or so to get information such as the average age of your followers, the ratio of men to woman, and, most importantly, the reach and virality of your page posts. This metric will help you understand which of your posts are the most popular with your followers, so you can adjust future posting habits to include more of that post type.
These are the basics for building a solid social media foundation on Facebook. Keep in mind, there are other social media channels to explore, such as YouTube, Twitter, and Google+. While you don’t need to be on all of these networks all the time, it’s important to know that they exist, and do provide additional opportunities for you to reach people.
If you’d like help in setting up or managing your Social Media presence, please contact Melissa Neff at 877-244-9322 ext 100 or firstname.lastname@example.org.