Posts Tagged ‘funeral home’

How Would You Rate Your Funeral Home?

Friday, January 11th, 2013

When Renee lost her little girl, the funeral director she chose for the service brought her books about loss that he selected specifically for Renee and her children. This kind, caring man proceeded to tell Renee that the outpouring of support from her church and community was so immense that everything would be taken care of. In the months that followed her tragedy, he called to check in on Renee and her family. When she ran into him a year later at a school sporting event, he threw his arms around her and asked how she and each of her other children (whom he called by name) were doing.

Renee’s experience was exemplary, but not everyone has the same kind of compassionate care. We recently asked on our Facebook page at “How was your grieving experience affected by the care you received at your funeral home?” Here were some of the responses.

When Therese’s son died, she was met at the door by an efficient but cold man, whose first words to her were, “And what was your son’s name?” After she managed to choke out her response, she was led directly to the caskets in the back of the funeral home where she was instructed to pick one out. (more…)

Marketing to non-native English Speakers

Monday, August 22nd, 2011

Some progressive funeral directors have embraced the idea of marketing to non-native English speakers. Many of these groups haven’t been given priority in the past, but the funeral directors that have gone this route have done well.

How do you reach this potential market? First, you need to study the population trends in your area. What is your most populated ethnicity? What is the second most populated ethnicity?
As you begin to realize, you may have an entirely overlooked market segment! What’s the best way to reach this market? You can try several methods including speaking to local groups, sponsoring at local events and letting them know that they are welcome at your business. Lastly, you will want to add a page or two to your website in the language of the ethnic group that you want to market. For example, you could have a page in Spanish with information about your services and any special accomodations. Keep in mind that many ethnic groups are very loyal. This means that once you provide an outstanding service to one member, you have the remaining members knocking down your door!
Beyond Indigo can build the web pages in just about any language as long as you provide the content. No other website provider offers this type of service. Contact for more information.

Digital Media Etiquette Policy Launch

Wednesday, April 20th, 2011

Beyond Indigo Funerals Launches Digital Media Etiquette Policy
Program Protects Online Reputations Of Funeral Homes By Ensuring Employees Adhere To Specific Guidelines And Standards

HANOVER, MN (April 20, 2011) — Funeral industry marketer Beyond Indigo Funerals has developed a new program to ensure that funeral professionals use proper digital media etiquette. This Technology and Social Media Policy protects funeral businesses from having employees post inappropriate or negative online content.

Businesses spend a lot of time and money protecting their online reputations, because negative reviews and comments make as much impact as positive ones. The Technology and Social Media Policy enables funeral professionals to monitor and control their online perceptions in two ways: providing employees with clear etiquette guidelines and managing employees’ digital conduct. This includes managing employee content with regards to company emails, blog posts, and comments posted on Facebook, Twitter, YouTube, LinkedIn, MySpace, Wikipedia, and online review sites. The policy, which is fully customizable, is designed to maintain the integrity and consistency of all marketing messages and materials disseminated from a particular funeral home.

“Businesses must proactively manage their online images in order to ensure that their employees reflect positivity, accuracy, and appropriateness” said Kelly Baltzell, M.A., president and founder of Beyond Indigo Funerals. “We want to give our clients peace of mind as they expand their marketing efforts into the digital landscape.”

Please visit the following link for more information.