Beyond Indigo's Funeral Brand Management Programs
Funeral homes are busy places, and you need to focus on doing what you do best: caring for pets. But it’s also crucial that you market your business. At Beyond Indigo, we offer three flexible marketing programs to help manage your online marketing presence. Creating a comprehensive marketing strategy won’t be mindboggling because we’ll provide you with a roadmap every step of the way. We build monthly goals that we continually review with you to track your progress. And there will be progress.
Basic Funeral Brand Marketing Program
This option focuses exclusively on Facebook and Twitter accounts. We build your accounts, provide you with a consultative editorial calendar that you can use as a posting framework, and give you the reigns.
After performing an initial Facebook consultation, we build your page and give you the login information and an editorial calendar. We also provide you with thorough, easy-to-understand information about how to make the most of your page. This includes knowledge of how, when, and what to post, how to build friends and fans, and how to train staff members to manage your Facebook page.
After performing an initial Twitter consultation, we create your account and give you the login information. We provide you with thorough, easy-to-understand information about how to make the most of your Twitter account. This includes knowledge of how, when, and what to tweet, how to build followers, and how to train staff members to manage your Twitter account. If you prefer, we can link your Twitter account to your Facebook page so that every Facebook post automatically also posts to Twitter.
Standard Funeral Brand Marketing Program
This option offers the same features as Basic, but we also write and manage all of your Facebook and Twitter content. This includes posting, updating, and friend/follower building. We will periodically contact you and your staff (via phone or email) to gather information.
Gold Funeral Brand Marketing Program
In addition to managing the content of your Facebook and Twitter accounts, we strategize a custom editorial calendar that can you can use as a framework for posting information. This calendar will address practice-specific information and maximize several of the most important social media applications. This results-driven option also includes managing your online reputation, building a YouTube channel, and creating a basic blog.
After performing an initial Facebook consultation, we build and manage your Facebook page based on a mutually agreed editorial calendar. This will include regular contact (via phone and email) with you and your staff to gather information. In addition, we actively solicit friends and/or fans for your Facebook page, join relevant user groups, and interact with friends and fans on your behalf. Monthly stats and usage reporting are included.
After performing an initial Twitter consultation, we build and manage your Twitter account. This will include regular contact (via phone and email) with you and your staff to gather information. In addition, we actively solicit followers for your Twitter account, follow other relevant accounts, and interact with those followers on your behalf. Monthly stats and usage reporting are included.
Reputation Management
When you engage in online marketing tactics, it’s crucial that you monitor what’s being said about you. That means the good and the bad. We can help you actively monitor your online reputation. This means minimizing the effects of negative online reviews, encouraging positive reviews, and embracing powerful sites likes Google Places, Yahoo Local, Yelp, and Angie’s List. As part of this program, we:
- Respond to negative reviews on your behalf
- Interact with review websites on your behalf to contest unfavorable reviews
YouTube
After performing an initial YouTube consultation, we create your entire channel and give you the login information. We also provide you with thorough, easy-to-understand information about how to make the most of your YouTube channel. This includes knowledge of how, when, and what to post, how to increase viewership, and how to train staff members to manage your YouTube channel.
Basic Blog
Blogs create powerful weekly connections with current and potential clients by sharing information about your clinic and building credibility for your brand. With this option, we ghost write two themed blog posts a month for your business. For the other two weeks of the month, we post relevant industry articles.
Platinum Funeral Brand Marketing Program
With this elite and all-encompassing option, we manage every aspect of your digital marketing campaign, including Facebook, Twitter, reputation management, YouTube, eNewsletters, blog posts, and Facebook advertising.
After performing an initial Facebook consultation, we build and manage your Facebook page based on a mutually agreed editorial calendar. This will include regular contact (via phone and email) with you and your staff to gather information. In addition, we actively solicit friends and/or fans for your Facebook page, join relevant user groups, and interact with friends and fans on your behalf. Monthly stats and usage reporting are included.
After performing an initial Twitter consultation, we build and manage your Twitter account. This will include regular contact (via phone and email) with you and your staff to gather information. In addition, we actively solicit followers for your Twitter account, follow other relevant accounts, and interact with those followers on your behalf. Monthly stats and usage reporting are included.
Reputation Management
When you engage in online marketing tactics, it’s crucial that you monitor what’s being said about you. That means the good and the bad. We can help you actively monitor your online reputation. This means minimizing the effects of negative online reviews, encouraging positive reviews, and embracing powerful sites likes Google Places, Yahoo Local, Yelp, and Angie’s List. As part of this program, we:
- Respond to negative reviews on your behalf
- Interact with review websites on your behalf to contest unfavorable reviews
YouTube
After performing an initial YouTube consultation, we create and manage your YouTube channel. We manage your YouTube content based upon our mutually agreed editorial calendar. This will include regular contact (via phone and email) with you and your staff to gather information.
Full-Service Blog
Blogs create powerful weekly connections with current and potential clients by sharing information about your clinic and building credibility for your brand. With this option, we ghost write four themed blog posts a month for your business.
YouTube
After performing an initial YouTube consultation, we create your entire channel and give you the login information. We also provide you with thorough, easy-to-understand information about how to make the most of your YouTube channel. This includes knowledge of how, when, and what to post, how to increase viewership, and how to train staff members to manage your YouTube channel.
eNewsletters
Digital newsletters are a high-impact, cost effective way to inform current and potential clients about your business. By continually broadcasting relevant industry news, tips, and trends, you position yourself as an expert in your field. And by sharing spirited information about the unique qualities of your staff and your practice, you build meaningful relationships. Our eNewsletters are designed to coincide with the look and feel of your website. We craft your entire newsletter from start to finish, and after your review and approval, input your content and send it out on your behalf.
Facebook Advertising
We build you a Facebook Ad campaign that will increase your online exposure and target specific Facebook users that fit your desired profile (such as local pet owners).
Brand Management Overview
All options begin with three-month commitments and become month-to-month.
| Service | Basic | Standard | Gold | Platinum |
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| Facebook Consult |  |
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| Twitter Consult | |
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| Facebook Management | |
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| Twitter Management | |
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| Online Reputation Management | |
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| YouTube | |
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| Basic Blog | |
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| Full Blog | |
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| eNewsletters | |
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| Facebook Advertising | |