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Who’s Looking for You? Get Your Website Discovered With SEO

Many people in the funeral industry feel that simply have a website is sufficient. Although having a site is clearly a key aspect in establishing a web presence, there are other components of website marketing that are equally important.

Once your website is built, how do people find it? You will want to make sure you are marketing your site both inside and out of your funeral home, adding your web address to correspondences and promoting the site during conversations. These actions are important first steps, but there are also other ways to generate more traffic to your site.

The easiest and most obvious way for potential clients to find you is through a search on the Internet. However, if your site is not in one of the top positions in the search results, you are likely missing valuable opportunities from potential clients who are looking for your business. How can your website get in to those top search positions? The answer is search engine optimization (SEO).

Search Engine Optimization is the process of increasing the amount of visitors to a website by ranking high in the search results of a search engine. The higher a website ranks in the results of a search, the greater the chance that the site will be visited by a searcher. SEO helps to ensure that a site is accessible to search engines (such as Google or Yahoo!) and improves the chances that the site will be found by the search engines—and likewise by searchers. Search engines use complicated algorithms to determine where billions of websites rank given specific search parameters. Although the algorithms are exceptionally complex, getting to the top of the rankings is not.

Beyond Indigo starts with a custom assessment of your site when we begin your SEO project, factoring in the specific services you want to be found the most by your clients. We evaluate the best keywords (terms that searchers would be most likely to use) for your market as well as your specific geographic location, making sure we have all the information necessary to bring you to the top of the search results. Since we keep the SEO work in-house instead of using consulting services, we can respond quickly if any adjustments are needed for your site to achieve consistent, positive results. If necessary, we edit or rewrite portions of your site and work diligently to ensure that your site gets as close to the top of the search results as possible.

The vast majority of searchers generally do not look past page one of a Google search. Often, potential clients will not even look past the first few results in a search, let alone the first page. How many clients might be searching for your services, but are unable to find you? Contact our SEO department today to make sure you’re not losing out on the business that is—literally—searching for you!

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