Putting the Pieces Together

Five Steps to Digital Marketing for Your Funeral Home

1 A Custom Designed Website

You never get a second chance to make a first impression. Your website says so much about your business. As website that works has many important features including well-written pages, easy-to-use navigation, interactive opportunities, lead capture, and so much more. Static websites are a thing of the past. Rather than an online brochure, a website must be an online experience. Let us help you build that experience.

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2 Online Reviews & Reputation Management

Sometimes your word isn’t good enough. People want to read what other people are saying about your business and to do that, they go onto review sites like Google Places, Yelp and others to read (and write) reviews. A large percentage of online users report that business reviews influence where they choose to buy products or services. Clients who sign up for our Online Reputation Management (ORM) program not only get assistance with business listing optimization, tracking, and monitoring at the top directories and review sites, but also rating reports that help you see what you’re doing right and where you need to improve. Additionally, you get informational resources and coaching on how to manage these reviews so that your business is shown in the best possible light.

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2 Search

This is where it all begins. Someone goes online to Google (or Facebook), searching for a specific service in a particular location. They may type in “Walla Walla funeral home” or “Albany cremations.” Who knows what they’ll use for a search term. We do. We will optimize your website so that your business jumps to the top of the results when someone searches for a funeral home in your neighborhood. We’ll put your business front and center on Google, Bing and Facebook and make sure the traffic goes to you and not your competition.

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4 Social Media

Websites are nice, but they’re just a slice of the pie. You need to reach your clients wherever they are and that means on Facebook and Twitter. Today people spend more time on Facebook than they do on Google. Is your business on Facebook? Does your business have a page that’s interactive, loaded with features and a growing number of fans? If not, we can help.

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