Our Services
Branding
Just as it’s always a wise idea to look at a map before you start out on a trip — completing a branding exercise before you begin a marketing campaign helps ensure that your campaign will be focused, centered around the personality of your business and, most importantly, successful!
It is essential that the staff and owners of the business clearly define and understand their own business; identify long- and short-term business goals; and develop effective strategies to reach those goals. Branding does just that.
Brand identity
The “brand” describes what your business stands for and believes in. Branding is an effective way to identify organizational strengths and more clearly define the value your business offers its families.
- Beyond Indigo Funerals will meet with designated representatives to present a branding exercise. During this meeting we will first explain the concept of branding and then proceed to the exercise — which will generally take a couple of hours.
- Once completed we will analyze the data and create a brand promise, along with tagline and logo ideas.
- We will also compare the branding statement with any current or proposed marketing initiatives and align them to fit within the brand promise.