Our Services
E-Newsletters
Collecting email addresses from your families is an important marketing tool. Now is the time to develop a plan to be more organized!
Are you forgetting to ask for email addresses from new and current families? Buy a neon colored notepad (so people in the arrangement rooms will be sure to see it) and place it on the desk/table and also by the guestbook at the time of viewing. Remind staff that when they talk to families and visitors to ask them for their email address by signing the colorful book.
Another sure way to collect email addresses is to include a place for each families email address on all your forms. These addresses are valuable tools to help promote your services. You can use these email addresses to send “postage-free” invitations to seminars or special events. Having a booth at a county fair or a chamber event? Offer a door prize — then on the entry forms include a place for people to put their email addresses. Send families, event participants, and enquirers an email “thank you” with a link to your website to add to their “favorites” page.
Have you added up how much money you spend on paper mailings? The price of stamps continues to rise. Now is the time to think about switching to digital newsletters and reminders. Going digital actually gives you more information then using a paper format. With paper you send out your mailing and see how many people respond. With a digital newsletter you can see which email address opens the newsletter, how many times, and which links they clicked on inside the newsletter. In addition, if a response is required, many people with point and click and give you an easy and instant response via email. This data can give you valuable information to hone the products and services you are offering to your families. The newsletters can be customized to match your website and logo.
Beyond Indigo Funerals offers three different options for sending out newsletters.
Option 1:
The funeral home provides all of the content. This would be content on what is new at the funeral home, grief support information, helpful tips for healing, and any grief support groups going on at the funeral home or elsewhere in town. Beyond Indigo Funerals would put the content into the template and send out the mailing.
Option 2:
Funeral home provides part of the content: Beyond Indigo Funerals would provide some of the content information, but the funeral home would provide the content concerning the funeral home. We would not edit the content the funeral home provides unless desired. The funeral home would decide on what information to place in the newsletter each month (what is a new support group, any special services like a holiday service, new services.) and Beyond Indigo would provide the rest of the content.
Option 3:
Beyond Indigo Funerals writes the entire newsletter. We would call and interview the funeral home for the parts concerning the funeral home and we would provide the grieving information. We would have the newsletter edited and then passed by you for review. We put the whole newsletter together and send it out the door.